Strategic Management
"The best widget in the world isn't worth
anything if you can't sell it!"

Top-Line Growth and
Strategic Management

       Strategy has been defined as describing, "...how an organization intends to create sustained value for its shareholders." While most companies and strategic planning focus on the tangible assets of a company, these assets comprise, on average, only about 25% of the value of a company. The other 75% of the value of a company is the intangible assets. These include a company's human capital, their information infrastructure, and the overall organization of the company. Investments in these intangible assets are what leads a company to long-term growth and expansion of a company's top-line. Focus on the operational/tangible assets are what leads to the bottom-line, and while they often give short-term improvements to profitability, they seldom lead a company to meet those long-term sustained goals and growth visions for a company.

       True strategic management, then, takes an approach to a company's vision that combines the short-term benefits of improvements to the bottom line with the long-term vision and goals for improving the intangible assets of a company, it's top line, and thereby it's sustained value and potential for growth.

       By mapping these assets and developing implementation plans, Cross Link Consulting can empower your upper management, as well as your front-line employees, to make daily decisions which will lead the company toward your visions and goals.       


<--- Learn More about What CLC Can Do for You

OR...Click on "Make the Call"...TODAY!
Transforming Businesses through Top-line Growth and Process Innovation